Penguin4.0 is More Granular
Penguin 4.0 devalues spam by changing ranking based on
spam signals, rather than
impacting on the entire site. This means, it can impact sites
on a page by page basis, as opposed to how it worked in the past, where it affected the entire website. Thus,
spammy pages and section on your site can negatively be impacted by Penguin 4.0, as opposed to the entire site.
One of the major shortcomings of Penguin 4.0 is that you will never know your site has been penalized. You can only assume you were penalized for indirect signs, declined positions of some keywords among other things. However, since the results of your actions can be seen much faster, both the penalization and the
recovery processes become faster.
To protect your site from unexpected drops in rankings, always monitor the positions in SERPs, perform a
backlink audit of the entire site and keep your backlink profile clean and healthy.
Contact us or email us for info about Google Penguin 4.0 and how you can remain on top of the competition.