6 Awesome Things Website Owners Need to Know About Google Analytics TodayOctober 19, 2016
Google Penguin 4.0 is a new version of Penguin that can devalue spam by adjusting ranking based on spam signals, rather than affecting the ranking of the entire site. It has effects on all levels of a website including domains, pages, folders, and probably keywords and keyword groups. According to Google official Webmaster, Penguin 4.0 refreshes data in real time so that changes are made visible much faster. This means that it will now be possible to catch spam link profiles as quickly and keep low-quality sites from ranking well in search results. Thus, if you want to remain on top in the SEO game, you will need to find ways to consistently and continually perform cleanups as well as audit your links. Here are top 3 benefits of Google’s Penguin 4.0.
Penguin 4.0 is Available in All Languages
According to Google official Webmaster, Penguin 4.0 was rolled out to all countries and languages at the same time. This means that all sites will experience the same impact, regardless of where they are located. Website owners worldwide will able to see these changes begin to roll out soon. At ShgSeo, we can help you remain in the top ranks with this new version of Google Penguin. Contact our live support or email us to learn more about Google Penguin 4.0.
Penguin 4.0 is a Real Time Penguin
The new version of Google’s Penguin refreshes data in real time. With this feature, website owners will no longer wait for a Penguin update or upgrade to happen so as to recover from Penguin. Penguin 4.0 ensures that any changes made are made visible much faster than before. Similarly, this real time will allow Google to crawl pages where spam links, so that a disavow is processed or for Google to see that the links are no longer on the page. Rankings can be adjusted real time rather than waiting for a push.
Penguin4.0 is More Granular
Penguin 4.0 devalues spam by changing ranking based on spam signals
, rather than impacting on the entire site
. This means, it can impact sites on a page by page basis
, as opposed to how it worked in the past, where it affected the entire website. Thus, spammy pages and section on your site
can negatively be impacted by Penguin 4.0, as opposed to the entire site.
One of the major shortcomings of Penguin 4.0 is that you will never know your site has been penalized. You can only assume you were penalized for indirect signs, declined positions of some keywords among other things. However, since the results of your actions can be seen much faster, both the penalization and the recovery processes become faster.
To protect your site from unexpected drops in rankings, always monitor the positions in SERPs, perform a backlink audit
of the entire site and keep your backlink profile clean and healthy. Contact us
or email us for info about Google Penguin 4.0 and how you can remain on top of the competition.