A Complete Guide to Online Branding and Building Authority

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A Complete Guide to Online Branding and Building Authority

Do you know the difference between building authority and online branding?

Many feel it is the same thing.

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However, depending on the process it can be completely different things. Keeping in mind that online branding is a technique to get more exposure, using various online marketing techniques.

These can range from small impacts to huge explosions, so the key is to ensure that you know what you are going for, and what your brand needs.

On the other hand, brand authority is set in place to take online branding to the next step.

This is achieved by making your presence brand authoritative.

At this point, it’s not just about creating a blog anymore, and to help you explain the matter better we have listed down the ways brand authority building is set in place.

Starting a Blog:

There are three main reasons why blogs are beneficial for every brand.

First, the blog will help you rank at a better position in search engines. There is nothing a search engine loves more than unique, fresh, and quality content.

One of the best ways is to use WordPress as a platform, as WP is equipped to take on 80% of the SEO matter when it comes to blogging.

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Second, blogs are a great place to share content. As it can get hard to grab readers’ attention if all you are offering are sales pages.

However, if you start a blog and share information about your industry, then you will be able to bring in more traffic.

Last, but not the least. Well maintained blogs can help you build brand authority in your industry. This here is all about offering fresh, quality, informative, and easy content. This can be shared in the form of:

  • Infographics
  • Tutorials
  • Videos
  • Industry related interviews

Posting great content will help your readers see how your brand goes up and beyond.

It helps you get an edge over the others and helps you set brand authority. As there are two main fears when it comes to blogs.

The first is that you will be unable to find quality material to post, keep in mind that there are thousands of topics in each niche.

Once you have defined your target audience, you can easily start adding content that will be interested in.

For instance, if you own a Hook shop, you won’t be able to grab a lot of attention just posting about hooks.

However, when you start listing down ways on how these hooks can be used, and other different ways it can be put out there.

All you have to do is start to think bigger, and out of the box. Posting content that is related to your niche is all it takes.

The second fear that most have is that someone might steal their “trade secrets”. There is no way one can steal your working secrets and then you will automatically start to lose business.

Which is not true, as when you are giving out detailed steps showing how the complex matter is achieved.

You are showing potential clients, that you know how the process is completed. This way the client can rest assured knowing that you are confident enough to share your process, and make it work.

The key here is to ensure that the readers know exactly who is posting the content, so make sure you use the same website you do for your services.

This is only important when you are posting on your personal blog, and not on a guest blog.

Why is Guest Blogging Important?

When you talk about blogging, there is no reason why you should keep all the content on your website.

If you are looking for a way to increase your online presence, and build authority then guests blogs are the perfect way to go about them.

Look for blogs who have a large following, and offer content related to your niche. Then get in touch with that blog and set up a guest post.

This way your content will have a new audience, and it will be linked back to your website.

Keep in mind that the guest post must be high-quality content, that is engaging and easy to read.

This way the readers will be interested enough to keep reading the post and find your link amidst the information.

To help you out we have listed down the top tips for your brand and guest blog.


One of the main aspects you need to focus on is the topic.

Keep in mind that as it is a guest post, you need to speak about the things you offer, yet not make it sound like a sales pitch.

Which is why we suggest you talk about the advantages of things you offer.

For instance, if you offer spring mattresses, then talk about the advantages of spring mattresses and how they can help your body and sleeping patterns.

This is just one of the many examples you can follow. As this is your chance to get brand exposure at a new level, so think about what you will be talking about.


Almost all guest blogs offer a policy, where you can read about their policy for the guest post.

This will help you get an idea on how you can format the content, and you can note down the criteria.

Keep in mind that this criterion will help you secure a spot on the website, and fit perfectly with the remaining posts.

Listing down the main focal points in the policy will help you achieve the best results when you start to write your guest post.


Get in touch with the blog owner, and try to learn as much as you can.

In addition, talk to them about your guest post, and how you envision it.

If you are looking to get in touch with a high traffic guest blog, then you will have to make them notice your presence.

So start using your skills on social media, and engage in the content they share.

Make sure you make valid points and boost engagement.

Once you have established contact, then keep on building on it for a week before you get into contact with them.


When it comes to online blogging, it is all about research.

As no matter what you are about to post, chances are someone has already done it.

So make sure you have researched the topic well, and understand all aspects of the matter before you start a discussion.

This is your niche, and you should have complete control over it.

In addition, you must have a clear and authoritative voice when addressing your points.

Moreover, you must keep in mind that there is a fine line between discussion and argument.

So try to keep the matter lightly, and refrain yourself from making personal comments or judgments.


When it comes time to create the content you have to deliver outstanding work. As this content is not just to generate traffic, it is going to be used to help build brand authority.

Keeping that in mind create a post that is engaging, fun to read, relevant to your niche, and offers quality information and content.

In addition, keep in mind that you will be offering this content to new readers, so try to minimize difficult to understand terms, and focus on offering as much information as you can.

The key is to establish brand authority, so do not forget to mention your website or brand.

However, check the blog’s policy regarding how you can brand yourself, as some blogs have a strict policy on how you can identify yourself.


Once your guest post goes live, do not simply rely on the blog.

Take matters into your own hands, and start sharing the blog on your social media profiles.

In addition, keep a check on the comments section under the post, and try to respond with great details, and politeness.

This is the time you must be confident and take complete responsibility for your work.

However, you must keep in mind that commenting is not all about building links or adding links.

It is about creating a persona and image.

The more helpful you and your posts are, the more people will start to see you as a well-established brand.

If you do not have any experience in commenting, then you should take out time and read other posts comments or contact us and we will act on behalf of you .

It will help you get an idea of how you should approach the matter.

These are the basic tips that will help you with online branding and create authority using blogs.

Keep in mind that this is just the tip of the iceberg, and the more you research the more you will discover.

Which is why we urge you to start small and then build your way to the top.

As too many tips will just mess with your system, and you will find yourself lost.